GTI launched the first Breakfast News of 2023 this week with ‘Leaky Pipes’.
With so much effort expended on brand building and attracting candidates, we need to optimise the end-to-end experience to keep candidates in the funnel and reduce the increasing number of reneges that we are seeing in most sectors.
GTI’s Chief Customer Officer, Simon Rogers, spoke about the need for hyper-personalised engagement with candidates, and shared highlights from Cibyl on the impact that mental health and the cost of living is having on student decision making and pipeline retention.
Stephen Isherwood, Co-CEO of the ISE, posed the question ‘are you a recruiter or rejecter?’ And shared data from the ISE Student Recruitment Survey 2022 which showed that just over a quarter of graduates (26%) rejected or reneged on a job offer in 2021/2022.
Nicky Garcea, Chartered Psychologist and Co-Founder of Cappfinity, talked about the role that psychological safety plays in retaining candidates within the recruitment pipeline - sharing that 82% of candidates want to experience company culture within the recruitment process.
Finally, HR Tech entrepreneur, Adam Gordon, discussed the role that process, tech and analytics plays in supporting candidate experience optimisation. And the importance of ‘next best action’ - common in martech platforms.
As ever, all this was presented in the context of the wider economy, and Economist Declan Curry gave insights for 2023 - with the outlook looking slightly brighter than expected.
Please do get in touch if you'd like to see the slide deck or watch the recording Group GTI
Our next Breakfast News will be on 22 June.
Notes
Breakfast News is a collaboration with Blackbridge Communications and, new for this year, Cappfinity.
GTI's Breakfast News is one of the UK’s leading early careers industry network events – bringing together early talent recruiters, recruitment marketing agencies and universities to discuss the most topical and relevant issues facing the sector
