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Case study

Kerry Group

Kerry Group is a leading FMCG business headquartered in Ireland. They provide foods, ingredients and flavours to businesses worldwide.

“Going into our fifth year of partnership we are incredibly impressed with the work TARGETrecruit has once again delivered in setting up our graduate campaign successfully. Working together towards a common goal with tenacity and positivity ensured we were set up for success to attract and engage the best graduate talent that the market has to offer.”

Building brand awareness: A long-term strategic partnership

We’ve been working with Kerry Group since 2012. Initially, we supported the internal recruitment team with key marketing activity at universities across the UK, Ireland and Europe. At the time, different divisions within Kerry Group recruited graduates independently of each other.

Strategic partnership: After a significant company restructure, we were invited to work across their divisions, and were instrumental in driving a ‘One Kerry’ approach to graduate recruitment and development. This approach delivered a streamlined recruitment brand for the business, increased awareness as an employer of choice on campus and focused the business in a single strategic approach to graduate attraction and selection.

Pipeline management: Kerry’s programme consists of ten different streams across multiple locations in the UK and Europe. Vacancies are often in hard-to-fill locations, have complex language skill requirements and highly specific academic qualifications. We deliver a segmented marketing strategy to support the wider branding activity, as well as headhunting candidates for hard-to-fill roles.

Volume processing: We manage the full end-to-end process including: marketing (print, digital, social, on-campus), screening around 6,000 applications, online tests (situational judgement and psychometric), telephone interviews, the shortlisting for and administration of over 30 assessment centres a year and ad hoc admin such as student expense management.

Innovation: For the 2014 campaign, we designed and implemented a bespoke situational judgement test to improve the cultural fit of candidates reaching the assessment centre. We also developed a new website and advertising campaign, resulting in an 8% increase in applications, and a better conversion rate. Since 2015, we’ve helped develop their social media strategy, setting up and managing their graduate Facebook page and growing followers to 7,200, as well as hosting Facebook live events to showcase their brand.