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Privacy policy – Inspiring Futures

This privacy notice tells you about the information we collect from you when you engage with one of our websites or services. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

Changes to the data protection law

From the 25th of May 2018, we will be processing your personal data in accordance with the General Data Protection Regulations (GDPR). Up until that point we will continue to process your personal data in accordance with the existing Data Protection Act 1998 (DPA). This notice is written to comply with both the DPA and the GDPR.

Who are we?

We are Inspiring Futures, a company which is part of our parent company GTI Media which forms part of Group GTI. Our main address is:

The Fountain Building, Howbery Park
Benson Lane
OX10 8BA, UK

You can contact us by post at the above address, or via email at or by telephone on +44 (0)1491 826262.

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above asking for the person responsible for data protection.

What personal data do we collect?

We request certain personal information from you in order for us to assist you in providing information relating to career options, job opportunities, and undergraduate study options and other related services such as sponsored careers events and competitions aimed at post-sixteen students. This may include CVs and personal contact details.

Personal data request may also contain “special category data” as defined in the GDPR, or “sensitive personal data” as defined in the DPA. In both cases this may include racial or ethnic origin, and health (ie. whether you are registered disabled). You can decide whether you wish to share this information with us. Not sharing this information does not prevent you from registering or using our services.

We also on occasion may request information related to social mobility or details relating to a request for additional time for some of the online careers profiling activity.

In the case of parents, minimal personal information is collected for the purposes of providing access to their child’s report.

Through the use of cookies and other similar technology we may record your interaction with our websites and systems to help improve the delivery of our services. In addition as part of our security measures we may also record the IP address from which you are engaging with us.

Where else may we get your data from?

Associated partners

We sometimes may receive information such as reports at part of a careers profiling activity with a partner testing provider. In such circumstances we are reliant on the third party supplier’s assurances that they have the appropriate legal basis for processing and transferring this data. We record the source of this data so you can ask us at any time from where we got your personal details and object to the processing should you believe your data was inappropriately transferred.

GTI Media Limited

Inspiring Futures Limited provide careers advice to school-age students and are a wholly owned subsidiary of GTI Media. As such, in relation to personal data collected via some of our websites and other related services aimed at this market provided by GTI Media, both Inspiring Futures and GTI Media are joint data controllers with respect to personal data used from these sources for our careers profiling service and career related events.

Why do we collect this information?

We collect information about you in order to provide you with the best careers advice possible tailored to your specific preferences or experience. The information is also necessary for us and our psychometric testing providers to deliver an accurate and detailed analysis as possible, from which we use to provide the appropriate careers advice.

We may also collect your personal information to facilitate communications between us and to verify attendance at events which you have registered for.

In addition, we sometimes use the anonymous personal data (ie. with all personal identifiers removed) for the purposes of research, industry trend reporting and for our own planning purposes and future developments.

Where is my information stored?

Your information is either stored in the databases for our websites or other systems, all of which are based within the European Union (specifically the UK).

What do we do with your information?

The personal information you provide helps us to offer more tailored advice and opportunities through details provided in the psychometric testing, interview and advice phases of our profiling service.

We may also sometimes contact you about your careers profile, or careers events or opportunities open to you. We may also ask you for feedback to improve our services in the form of a survey.

You may unsubscribe to these emails or change your profile information at any time either via the site or through the link provided at the bottom of each email.

To be more specific your information may be used in one or more of the following ways:

  • To communicate with you in the delivery of our services including careers opportunities, careers events or related competitions/awards.
  • To contact you directly about your interest in attending a careers event or entering an awards competition.
  • To notify you of any changes to terms and conditions or policy changes.
  • To help us improve our services and its delivery to you.
  • To conduct market research activities.
  • To provide you with relevant advice and career options relevant to you.
  • To carry out our obligations in relation to any contracts between you and Inspiring Futures.
  • To allow you to better engage with the interactive and personalised services on our websites, apps and systems.
  • In an aggregated and anonymised form, use the data to plan new products, manage our relationship with our clients, and also improve existing products.
  • To facilitate any social media sharing functionality and authentication.
  • To resolve complaints and data access requests in accordance with data protection law.
  • For the facilitation of any legal obligations or defend any court actions that we may have.

Who we might share your data with?

Our group of companies

In order to deliver the best possible integrated careers advice and services to you, from time to time we may transfer your personal details between our websites. This may on occasion be across different companies within our group. Before doing so we conduct a Data Protection Impact Assessment in order to ensure that any such transfers do not impact your rights. You may object to your data being processed in this manner by contacting us using the details above.

Our service providers

For the purposes of sending emails and maintaining engagement information we will maintain a secure copy of your personal data with our service partners whom provide the facilities to email users based on their preference criteria and track engagement. Access to this data is strictly controlled and we remain the data controller.

Your school and/or your parent/guardian

A copy of your profiling report and details may be made available to your school and/or your parent/guardian. For data security reasons your parent/guardian will need to request and be granted access. Your school may have access in order to further help advise on educational /career decisions.

Government, legal or regulatory authorities

GTI may be required to share your personal information with certain public or legal authorities where there is a legislative obligation to do so.

Automated processing and profiling

We use the information you provide to make automated decisions solely in the capacity of delivering you content based on your stated preferences. However you have at all times you may change your preferences or unsubscribe.

Legal basis for processing your data

The legal basis for processing under both the DPA and GDPR across our sites are outlined in the table below:

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Data category Description Legal basis
Profile and CV data for GTI Media sites aimed at post-16 education and career options for school pupils Personal data that is held on our careers and associated websites eg.,, and Contractual necessity (Article 6(1)(b)), legitimate interest (Article 6(1)(f)) and consent Article 6(1)(a)
Personal data from parents of profiled students Minimal personal data is kept for the purposes of allowing them to access to their child’s career profile/report. Contractual necessity (Article 6(1)(b)), legitimate interest (Article 6(1)(f)) and consent Article 6(1)(a)
Personal details from events and competitions Information that has been supplied in relation to a specific event or competition that is held independently from any other location similar or identical data is stored or transferred Contractual necessity (Article 6(1)(b)), legitimate interest (Article 6(1)(f)) and consent Article 6(1)(a)


On occasion we may process your data on the basis of consent (such as sensitive data), or the sending of promotional or marketing material not related to careers, job opportunities, or employer-sponsored events and competitions. In addition, where there is a facility to link to your Social network.


It may be necessary for us to process your data in order to fulfil a contract with you such as performing the careers profiling activity and providing advice. We also may need to process your data if you are a school for the purposes of fulfilling our contractual obligations to you in the delivery of a service.

Legitimate interest

GTI may also process your data when it is in our legitimate interest to do so and in doing so it does not override any of your data protection rights. Our legitimate interests include:

  • ensuring the security and integrity of our services and ensuring that our systems such as websites and apps work properly;
  • selling and supplying services to our clients;
  • protecting clients, employees and other individuals (including yourself) and maintaining their safety, health and welfare;
  • the promotion, marketing and advertising our products and services related to the purpose for which you provided the personal data;
  • sending promotional communications tailored to your preferences from our clients in relation to your career options;
  • understanding our clients and your behaviour, activities, preferences, and needs to deliver a better quality and custom experience;
  • improving existing products and services and developing new products and services;
  • the handling client and your contacts, queries, complaints or disputes; and
  • fulfilling our duties to our clients, yourself, colleagues, shareholders and other stakeholders.

You have the right to object to the processing of your data under legitimate interest should you feel that such legal basis is not warranted or feel that it overrides any of the rights that you may have.

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Data category Period
Profile and CV data for GTI Media sites aim at post 16 education and career options for school pupils, including any psychometric testing details and results held by our processing partners For the length of your schooling based on your specified year group or estimate based on age (where year group cannot be determined) plus 3 years.
In the case where you are also a user of the Inspiring Futures Futurewise profiling service then to the extent that we are contractually obliged to keep your information for the provision of the service.
School contact personal details For the length of our relationship with you plus 6 years (Limitation Act (1980) in case the case where there may be a dispute. Some information may be required to be retained longer due to legal obligations (eg. HRMC).
Personal details from events and competition/awards For the length of the particular event or competition/awards plus 4 years. We may keep the details of awards or competition finalist, and those selected to attend a restricted event for a further period of 3 years in order to follow up on your progress.

Your rights over your information

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate.

You can also ask us to give you a copy of the information and to stop using your information for a period of time if you believe we are not doing so lawfully.

To submit a request by email, post or telephone, please use the contact information provided above.

In addition to the above you have the following rights under GDPR:

  • The right to ask what personal data is held, subject to a fee (currently £10), free from the 25th May 2018.
  • The right to ask to update and correct any out of date or incorrect personal data that we hold free of charge.
  • The right to erasure of personal data where consent is the only legal basis for processing and that consent has been withdrawn.
  • The right to data portability in the sense that personal data provided directly by the data subject is exportable in an open format like CSV where the legal basis for processing is based on either contract or consent.
  • The right to restrict or object to the processing of your personal data where:
    • You contest the accuracy of the personal data and the accuracy needs to be verified;
    • You object to the processing under legitimate interest grounds and consideration needs to be made whether GTI’s legitimate interest overrides that of the individuals;
    • The processing was unlawful and you request restricted processing over erasure.

You can withdraw consent at any time where consent has been relied upon. If consent is the sole legal basis for processing, we will stop processing the data after the consent is withdrawn. The data will then be placed in a restricted processing mode until you have asked to exercise your right to erasure or the personal data falls outside stated retention period (whichever comes first).

Our communications with you

We will periodically communicate with you by email, post, telephone or device notifications for the purposes of delivering our services to you. The legal purpose for which is under the legitimate interest provision under both GDPR and the Privacy and Electronic Communications Regulations (PECR).

However, should you be concerned about the content of these communications (such as unwanted marketing communications or simply want to change the way we communicate with you please log into your profile on the relevant website and change your preferences, or use the relevant unsubscribe link. Alternatively you can contact us by telephone or letter at the details provided above.

Changes to this privacy notice

From time to time we may need to make changes to this notice. We will attempt to inform you of any changes that are made either through both email notifications or through associated websites. You can obtain the most recent version of this notice from or by contacting us directly. This privacy notice was last updated on the 10th of May 2018.

Your right to complain

If you have a complaint about our use of your information you can do so with the relevant supervisory authority within the EU to which you are a resident, whom may refer the complaint to the UK supervisory authority.

Complaints in the UK can be made to the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner's Office
Wycliffe House
Water Lane