Students vote Armed Forces as being the best at using social media for graduate recruitment
Thursday, April 7, 2016

The Army, Royal Navy and Royal Air Force were all voted frontrunners for the Best Use of Social Media award at this year's  TARGETjobs National Graduate Recruitment Awards, ahead of other category contenders, Amazon, Cancer Research UK, Google, Sky, Tesco, Unilever and Virgin Media.

The military branches were all entered individually with the Navy and the Air Force coming in a respective second and third place, and the Army taking the award home for the third year in a row.

The results came from a survey of 52,000 students and recent graduates from 120 different universities in a national survey conducted each year by international research firm trendence.

It was a particularly successful night for the Army who also won Best Graduate Recruitment Website, this time voted for by a select panel of students, as well as being runners-up for both Innovation on Campus and Best Student Marketing Campaign.

“The results demonstrate that the use of social media by the Armed Forces really is exemplary when it comes to graduate recruitment.” said Simon Rogers, Director of GTI Media.

“From survey entries and student panel comments, we saw that students and recent graduates were very impressed at the innovative use of photos, videos and articles throughout their social media, to effectively demonstrate military career options and graduate recruitment development. Students were also impressed at the abundance of information and insights made available to them through a wide variety of social media channels, including Facebook, Twitter, Tumblr and their own on-site blogs.”

Now in its twelfth year, the TARGETjobs National Graduate Recruitment Awards are the one of the largest graduate recruitment awards event in Europe. The awards were presented by Jack Whitehall and attended by over 1,000 guests from the world of graduate recruitment.

A full list of the winners on the night can be found at



Notes to Editors

About the TARGETjobs National Graduate Recruitment Awards

Now in its 12th year, the TARGETjobs National Graduate Recruitment Awards brings together recruitment professionals each spring to celebrate, through a series of student-judged awards, excellence in graduate and school leaver recruitment. In addition to the Headline Partner, National Grid, there are around 30 other partners supporting the event.

About National Grid

National Grid is one of the largest investor-owned energy companies in the world and has been named Responsible Business of the Year 2014 by Business in the Community. They own and manage the grids that connect people to the energy they need, from whatever the source.  In Britain and the north-eastern states of the US they run systems that deliver gas and electricity to millions of people, businesses and communities. In Britain, they run the gas and electricity systems that society is built on, delivering gas and electricity across the country.  In the North Eastern US, they connect more than seven million gas and electric customers to vital energy sources, essential for our modern lifestyles. 
There’s never been a more interesting and exciting time to join National Grid. It aims to recruit around 80 graduates and students and 140 school leavers in 2015, making it one of the UK’s most significant employers.

About GTI Media

  1. The TARGETjobs National Graduate Recruitment Awards have been created by GTI Media to celebrate excellence in graduate recruitment. 
  2. GTI Media (part of Group GTI) also produces the UK largest graduate jobsite – and a wide range of sector-specific publications, both in print and online, written by experts in their sectors, which help graduates secure jobs.
  3. GTI Media distributes its products to universities across the UK and Ireland and is the publishing partner of 11 leading university careers services, including Cambridge, Imperial, Warwick, London, Manchester, Durham and Bristol.
  4. GTI is also the official publishing partner of the Association of Higher Education Careers Services, the professional association of careers services in Ireland, producing products under the Gradireland brand.
  5. For more information on GTI Media visit

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