Six top tips to optimise your job description online
Thursday, October 19, 2017

It’s crucial that your job description stands out. Imagine being a student or graduate and reading through countless job/internship adverts on a daily basis. It’s often very easy to lose interest and struggle to differentiate between various opportunities. In order to prevent your job opening getting skim-read and then forgotten, appeal to as many of the most suitable candidates as possible by following our six top tips:

1. Use keywords

Keywords will be what potential candidates see when they initially skim-read a job description, so make sure you aptly describe the role and outline the crucial skills you’re looking for. If certain aspects of the role/requirements are especially important, make them stand out by making them bold. This will make it quicker and easier for people to identify whether they are interested and, more importantly, suitable for the role.

2. Keep it concise

Potential applicants don’t want to spend fifteen minutes reading every job description out there, so keep it concise in order to hold their attention. You can still include all relevant information about the role, but make sure the most important elements (such as: daily tasks, salary, hours of work, location, benefits etc) are easy to find.

Bullet points are a useful way of getting lots of information across in a concise way, but don’t use too many. If you go into too much detail and list every single aspect of the job and your company then it’s likely that readers will switch off and not bother to apply.

3. Add video/images

Videos and images are a great way of avoiding lengthy descriptions while showcasing extra detail about your company and what the advertised role entails. For example, a quick ‘day in the life’ of an employee, an interview with a manager or even a simple photo taken from inside the office – all convey a bit more than just written information. Adding this content will also keep potential applicants on the job page for longer, encourage engagement and increase the likelihood of applications. It’s important to give people a wider view of your company rather than just focusing on the job role entirely, so adding extra content that displays it will be beneficial.

4. Avoid jargon

Using industry jargon or industry-specific acronyms will simply alienate potential applicants. While you want to use words that are related to the job role, try not to get too technical as this can put people off and make it seem like you are trying to hire someone with far more knowledge and expertise than is actually required. Make everything as clear as possible while still describing important aspects of the role.

Students and graduates may not be fully aware of the workings of your industry; make sure that you give potential applicants enough context around the role and how it fits into your company for them to make an informed decision about applying. This will help students and graduates to make stronger, more informed applications.

5. Mobile optimisation

Recent statistics from demonstrate that 43% of users access the site from either a mobile or tablet. It’s crucial that you are mindful when you write your job description that many potential applicants will be reading it on the go, on a smaller screen. This reinforces the significance of keeping your post concise.

6. Stimulate enthusiasm

If you adhere to the above pointers, it’s likely that your job description will already be engaging. But there’s a danger that potential applicants will become indifferent when reading countless job descriptions – don’t let this happen. Get people excited about the role. Ask questions that you anticipate applicants to have such as, ‘How will I progress?’ Include rhetorical questions to encourage action like, ‘What are you waiting for?’

Alongside this, calls to action are effective, for example: ‘Click the link to apply now.’ You should also make it personal by addressing the reader directly: ‘We want you to be a part of our company.’

Using all of these simple tips will make your job description a lot stronger, and should lead to more applications. We also have other ways of getting your jobs seen by the right candidates by using bespoke targeting and unique advertising options. Find out more about TARGETjobs:

If you'd like to find out more about how GTI can help you engage with students and graduates, please get in touch via the contact form below.

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