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Behind the camera

Why video should be a key part of your attraction campaign

04 / 12 / 2019Fiona Doherty

Here are some facts that you should take note of:

  1. A total of 70% of the UK population have a social media account and use it regularly. That’s 39 minutes of use a day. (Ofcom)
  2. In the UK, 70% of internet use by bandwidth is video. (Ofcom)
  3. 92% of internet users use YouTube monthly with the platform on average being watched 27 minutes a day. (Ofcom)
  4. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  5. 92% of users watching video on mobile will share it with others. (Wordstream)
  6. 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  7. 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

These facts alone are almost an article in of themselves. Video is quite clearly leading the way for customer engagement and interaction and is only getting more influential as time goes by.

So, what can you take from this video revolution and how should you apply it to your recruitment process? Well, we recommend that you start using video as part of your attraction campaigns when recruiting graduates. With the younger generations growing up with sites such as YouTube and Facebook and consuming billions of hours of content a week, it makes logical sense that employers must use platforms that potential candidates are most dominantly engaging with. It is where they are most likely and most regularly influenced and so ignoring this medium would be a missed opportunity when hiring a new fresh generation of top talent.

What should be in your video?

What are we going to film to be shown to millions of graduates globally? It sounds daunting, but it is not. It is as simple as making sure candidates know who your company is, what makes you stand out in terms of company culture and benefits, and why graduates are choosing to use your career paths. This can be done through interviews with company directors, graduate employees, or through a simple video that shows your workplace with a voiceover playing.

What about equipment?

As long as your company isn’t living in the 1900s, by now it is almost impossible that not one person in your company owns a smartphone with a camera, has their own camera, or has use of a computer/laptop. In other words, you don’t NEED to buy anything; you just need to record an interview or walkthrough steadily with the correct lighting. After this, applications or software on your smartphone or computer will enable you to edit the rest.

At Group GTI, we believe that a recent employed graduate’s insight into a company is the most relatable for potential graduate candidates. They are absorbing advice and experience from someone they see as a fellow peer and are therefore more likely to trust the information given to them and, ultimately, your brand. Our TARGETjobs #Gradstories series is open to any employer who wishes for us to professionally edit and create an engaging and professional video attraction campaign for them through the interviewing of graduates in their company.

To find out more call 01491 826262, email, or visit to view examples.

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