Why video should be a key part of your attraction campaign
Here are some facts that you should take note of:
These facts alone are almost an article in of themselves. Video is quite clearly leading the way for customer engagement and interaction and is only getting more influential as time goes by.
So, what can you take from this video revolution and how should you apply it to your recruitment process? Well, we recommend that you start using video as part of your attraction campaigns when recruiting graduates. With the younger generations growing up with sites such as YouTube and Facebook and consuming billions of hours of content a week, it makes logical sense that employers must use platforms that potential candidates are most dominantly engaging with. It is where they are most likely and most regularly influenced and so ignoring this medium would be a missed opportunity when hiring a new fresh generation of top talent.
What should be in your video?
What are we going to film to be shown to millions of graduates globally? It sounds daunting, but it is not. It is as simple as making sure candidates know who your company is, what makes you stand out in terms of company culture and benefits, and why graduates are choosing to use your career paths. This can be done through interviews with company directors, graduate employees, or through a simple video that shows your workplace with a voiceover playing.
What about equipment?
As long as your company isn’t living in the 1900s, by now it is almost impossible that not one person in your company owns a smartphone with a camera, has their own camera, or has use of a computer/laptop. In other words, you don’t NEED to buy anything; you just need to record an interview or walkthrough steadily with the correct lighting. After this, applications or software on your smartphone or computer will enable you to edit the rest.
At Group GTI, we believe that a recent employed graduate’s insight into a company is the most relatable for potential graduate candidates. They are absorbing advice and experience from someone they see as a fellow peer and are therefore more likely to trust the information given to them and, ultimately, your brand. Our TARGETjobs #Gradstories series is open to any employer who wishes for us to professionally edit and create an engaging and professional video attraction campaign for them through the interviewing of graduates in their company.
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