When you're up against a crowded inbox, be the flamingo in a flock of pigeons. We've rounded up our top 6 pointers for upping the click rate of your next student and graduate email campaign...
Have a clear, catchy and concise subject line that accurately depicts what your email is about. Be exact about what you’re promoting whether it is a job vacancy, internship role or student-focused event. Students and graduates won’t bother to open your email if it is unclear what it is about, it needs to be evident that it is relevant to them and they will find it of interest.
Including calls to action in the subject line and/or the email itself is an effective way of encouraging students and graduates to find out more about what you are promoting.
If you are promoting a graduate scheme, ask them to apply; if you are promoting an event, get them to register. They might not go any further than reading your email unless you provide calls to action to encourage them to actively engage with the message you are sending.
Make your email more appealing and interesting by including rich media such as images, links to videos and graphics. Using these will make your email stand out among the many others they receive, especially if it has your own branding tied in too. It also means they are likely to be engaged with the email for longer, and more likely to click on the links you provide to find out further information.
If you are sending out an email to promote a job vacancy at your company, only include the key information and make it easy to locate. The salary, location and application closing date are the three main details you should include. Have them either in a different colour or in bold in order for them to stand out from the rest of the text.
There is no point sending an email about an engineering graduate scheme to a student interested in the teaching and education sector. Be mindful of who exactly you want to target with your email and you will get a far better engagement rate.
Targeting can be as precise or as broad as you want it, but always keep in mind that students and graduates receive a lot of emails about job opportunities on a daily basis, so it needs to be relevant to them.
Don’t bore students and graduates with heavy descriptions filled with jargon and clichés. Keep it simple, to the point, and entirely relevant. Remember the three key details mentioned earlier and try and limit your entire text length to a maximum of 300 words if possible.
The less information you give them, the more they will be inclined to find out more about the opportunity and your organisation. Therefore give them enough, but not too much.