Refine recruitment campaigns

Trendence UK is the largest student-focused market research business in the UK, that helps employers to strategise and refine their graduate recruitment campaigns.

Our research provides insight to recruiters by:

Trendence branding

Examining the UK market and competitor landscape

Trendence branding

Informing social diversity strategies

Trendence branding

Identifying how to engage early talent

Trendence branding

Refining university campaigns


Bespoke reports — We deliver comprehensive research reports, tailored to employers’ specific requirements.

Results workshop — Delivered by our research team, who assist recruiters in making the best use of the analysis and applying the findings strategically.

Year-round support — Our research team are available for year-round consultation and ongoing support.

Online data tool — Our in-house online data tool, the trendVisualiser, allows recruiters to examine our data at any time of the day or night, 24/7.


Trendence UK continues to deliver a critical insight into the minds and motivations of the Nation’s graduates. To keep competitive we must know how we are doing compared to other top employment brands and each year our reports tell us just that – thank you Trendence!

James Darley, Graduate Recruitment Director, Teach First

We have continued using the Trendence research for a number of years now as it consistently helps us to understand our image and position in the UK graduate market. For us, the Trendence barometer study is the most scientific way of measuring the effectiveness of our campaign and marketing activities. The team have really responded to our requirements and delivered the findings in a way that has enabled us to really focus in on the areas requiring attention. This has helped to shape the Future Talent Strategy of our Business.

Helen Alkin, Graduate Recruitment Manager, Marks & Spencer