Red block colour

Advertising specs

Other information

We always need a clickthrough URL to go with a leaderboard, banner, button or MPU, either linking internally to or linking externally.

If using audio please include volume/mute control.

We can host creative ourself or carry tags from all third-party systems such as DoubleClick, Eyeblaster, etc.

If supplying creative for a search triggered banner, skyscraper or button, remember to include details of the sector, region, and/or keyword to be used.

Note on using Flash

When Flash is used for an ad, the clickthrough should not be coded into the ad. Instead, the following code should be used as a click:

ActionScript 3.0 (flash 10 or higher)

function():void {
if (root.loaderInfo.parameters.clickTAG.substr(0,5) == "https:")
{ navigateToURL( new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank" ); }


ActionScript 2.0 (flash 8 or 9)

on (release)
{ getURL(clickTAG,"_blank"); }

This will mean that clicks can be counted by our adserver, and also that the clickthrough URL can be altered without needing to change the Flash file.

If you are supplying your banner in Flash, please be aware that as of 1 September 2015, Chrome will pause Flash animations by default to improve performance for users.

Please note that Flash leaderboards and MPUs will not display on the tablet version of our sites when they are viewed on iOS devices (iPad and iPad mini)

Video MPUs

Flash Version: Flash 10, Action Script 2.0 ONLY

Duration: Max. length 30 sec
File Size: Max. 2MB (Video file only)
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad

Sound (If applicable): "Audio ON/OFF" Button to be clearly labelled with Sound OFF by default. Buttons to be positioned on ALL frames of the ad
Assets Required:  Backup image (GIF/JPEG) of not more than 25kb


We currently support the following video players:

  • YouTube
  • Vimeo
  • Viddler
  • Kickstart

Note: We don’t accept videos from players other than those on the list above. This is because we require iframe html tags for the video to work within our responsive design and we don’t support javascript embed code.

Please copy the embed code from the video player and send to us. Max-width: 768px

In the event that you are unable to supply embed code from one of the above list of players, we are happy to host your video on one of our own YouTube channels.