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The UK’s largest careers survey of school and college students is launched by GTI Media and CASCAID
Wednesday, January 21, 2015

GTI Media and CASCAID, with a combined total of more than 65 years’ experience of careers information and guidance, have launched today the largest careers survey of school and college students in the UK: the trendence School Leaver Barometer 2015. Building on the experience gained from the well-received 2014 survey, this year we will reach more students, more schools and produce even more useful data for schools, parents, employers and universities.

Although the graduate careers and recruitment market is well served with survey information revealing students’ job aspirations and employer choices, the career intentions and experiences of school/college students are less well known. Many major employers of graduates are currently looking seriously at recruiting school leavers, especially as increased university fees may persuade some students not to go on to higher education. This survey research will provide employers and universities with information to help shape their attraction and recruitment campaigns and will provide schools with intelligence to develop their own guidance and information provision.

The trendence School Leaver Barometer will survey around 14,000 school/college students from now until the end of March and the findings will be available to employers, universities, schools and the Government in Summer 2015. The survey explores Year 10-13 students’ experience of careers guidance and information, access to employers, career plans and their choice of job, employer, apprenticeship or university. The survey has been built and designed by international research firm trendence, who have conducted a similar survey in German schools for over a decade.

Graham Storey, CEO of GTI Media said: “GTI Media is thrilled to be working with CASCAID on the second annual trendence School Leaver Barometer, the UK’s largest careers survey of school and college students. It’s clear that recruiters from all sectors are desperate for more information about the thoughts, career plans and employer awareness of the current generation of school students, as more of them invest in apprenticeships and school leaver programmes alongside their graduate recruitment activity.”

Richard Harrison, Chief Executive of CASCAID said, “We are delighted to be launching the 2015 survey for school and college students. The 2014 research discovered how young people really feel about the careers support they receive and their future options in terms of where they might want to study and who they want to work for. The survey is a great indicator of what impact careers and employer inspiration activity is having in schools and colleges. The results will give us incredibly valuable insight which employers, educational institutions and policy makers can use to gauge the aspirations and plans of young people who will be joining the labour market in the coming years.”

For more information about the trendence School Leaver Barometer 2015, contact Chris Phillips, UK Information and Research Director:

To see the Report of the 2014 Survey, go here


Notes to Editors

About GTI Media
GTI Media produces the leading graduate careers and jobs site, The Guardian UK 300 and the TARGETjobs series of sector publications. GTI Media also publishes Careers Guides for 15 leading universities in the UK and Ireland, and has launched two school leaver publications: The UK’s 100 most popular employers for School Leavers and Construction and Engineering for School Leavers. For more information on GTI Media visit

Founded in 1969, CASCAID has history. But the future is where we’re at, starting now with groundbreaking resources for careers guidance. Our constantly evolving technologies inform and inspire young people and adults all over the world. Our purpose? Your purpose.

Owned by Loughborough University, we are the leading producer of online careers resources which support individuals who are considering their career options. Every year we help millions of people worldwide with their career decisions.

More information is available at

About trendence

  1.   trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting.  It has been surveying over half a million students in more than 25 countries across Europe and the Far East for 10 years.
  2.  trendence is owned by Group GTI who are the leading provider of graduate career advice and recruitment services
  3.  The trendence UK Graduate Barometer online survey of over 27,000 students at UK universities provides the data behind The Guardian UK 300 and plays an important part in the National Graduate Recruitment Awards.

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