Google voted most popular employer in the UK’s largest undergraduate careers survey
Friday, May 1, 2015

For the first time, Google was voted by undergraduates as the most popular graduate employer in a record poll of 44,000 undergraduates conducted by international research firm trendence. The full list of the 300 most popular employers in the UK, including rankings by sector, gender and year of study, is published in The Guardian UK300 later this year, when 100,000 copies are distributed to students at leading universities.

Google improved from third place last year to edge GlaxoSmithKline into second place. Although not a huge recruiter of graduates, Google has developed a winning brand with students based on cutting-edge technology and the promise of a unique work environment. Regularly voted the best company to work for in different countries around the world, they are clearly also popular with undergraduates looking to start their careers.

Significant risers in the top ten this year were Cancer Research UK who achieved third position from 44th last year; MI6 who rose eight places to 4th; and engineering giants Rolls-Royce, Jaguar Land Rover and BP who all gained ground.

The Guardian UK300 is a unique partnership between The Guardian and GTI Media, the publishers of TARGETjobs, TARGETpostgrad, TARGETcareers and TARGETjobs Events in the UK. It is the fastest growing graduate careers listing publication in the country and records annually the 300 most popular recruiters overall plus the most popular by sector, by gender and by year of study.

The top ten most popular graduate employers in 2015, as voted by undergraduates are:

  1. Google
  2. GlaxoSmithKline
  3. Cancer Research UK
  4. MI6
  5. Rolls-Royce
  6. Jaguar Land Rover
  7. Amazon
  8. Microsoft
  9. BP
  10. Unilever

Simon Rogers, GTI Media director, says: “The UK’s undergraduates have spoken in record numbers and Google has been voted the most popular employer. But it’s just as important for students to find out how employers are viewed in the sectors of work that they are most interested in. It’s this sort of in-depth detail and analysis that makes The Guardian UK300 a useful and unique reference work for student jobseekers and the fastest growing careers product of its type in the UK.”

See the full list here


Notes to Editors

  1. ​100,000 copies of The Guardian UK300 will reach university campuses in September 2015 for distribution to students mainly through the Careers and Employability Service. The Guardian UK300 is also available digitally from September on the website

  2. The Guardian UK300 is the product of another successful publishing partnership between GTI Media and The Guardian, who also sponsor the TARGETjobs National Graduate Recruitment Awards.

  3. trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting. Every year, more than 500,000 school-leavers, students and young professionals from all over the world take part in trendence studies on their career ambitions and employers of choice. To find out more about the research packages available to UK recruiters contact

  4. GTI Media produces the leading graduate careers and jobs site, The Guardian UK 300 and the TARGETjobs series of sector publications. For more information on GTI Media visit




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